ALEXANDRA GORSHKOVA
Digital Marketer
Barcelona based digital marketer and content writer.
I do traffic acquisition via RTB, Google Ads and social media, and I write for magazines and blogs in Russian, Spanish, and English.
Download CV
Work experience
Google Ads Account Strategist
Teleperformance on behalf of Google
May 2021 - present
Growing and optimising advertising accounts (Search, Display, YouTube, Shopping, Apps);

Up-selling Google products and helping clients to keep up with the latest trends in digital marketing;

Managing a book of approx. 50 digital agencies and 150 end clients.
Programmatic Advertising Specialist
Smadex by Headway Digital
May 2018 - May 2021
Media planning for mobile campaigns via an in-house DSP platform;

Managing an on-boarding team of three people: developing strategy and growing new clients’ accounts;

Directly managing clients' accounts: setting up campaigns and completing performance analysis and optimisation.
Digital marketer and content creator
Freelance
Jan 2019 - present
Running user acquisition campaigns (Facebook, Instagram, Mailchimp) for small businesses in travel and leisure industries;

Creative and LSI copyrighting for online travel magazines.
Advertiser team leader VAS
Headway Digital
Jan 2017 - May 2018
Leading a team of three account managers;

Managing a portfolio of over 65 clients worldwide;

Media planning for mobile content campaigns with a focus on programmatic and affiliation;

Quality assurance, compliance and in-depth fraud analysis.
Account Manager → Key Account Manager (Dec'16)
Billy Mobile
Aug 2015 - May 2018
Leading and optimizing performance campaigns (models: CPI, CPA,CPL);

Managing a portfolio of over 30 Asian and European direct advertisers;

On-boarding new clients.
Business Developer
Billy Mobile
Dec 2014 - Aug 2015
Identifying, recruiting and engaging partnerships with mobile app developers;

Guiding clients through the integration process (deeplink, Batch, promocode).
EDUCATION
ThePowerMBA Program specialized in digital marketing
2020-2022
ThePowerMBA, Barcelona, Spain
Master degree: Integrated Project Management
2014-2015
IL3, UB, Barcelona, Spain
Master degree: Museology
2012-2014
Reinwardt Academy, Amsterdam, The Netherlands
Specialist degree: Museum studies and protection of cultural heritage
2007-2012
SPBSU, Saint Petersburg, Russia
SKILLS & LANGUAGES
English
Spanish
Russian
French
Catalan
Media buying
PPC
Google Ads
Copywriting
Content management
Social media traffic
SKILLS & LANGUAGES
English
Spanish
Russian
French
Catalan
Media buying
PPC
Google Ads
Copywriting
Content management
Social media traffic
SKILLS & LANGUAGES
Russian
French
Catalan
Media buying
PPC
Google Ads
Content management
Social media traffic
English
Spanish
SKILLS & LANGUAGES
English
Spanish
Russian
French
Catalan
Media buying
PPC
Google Ads
Copywriting
Content management
Social media traffic
SKILLS & LANGUAGES
English
Spanish
Russian
French
Catalan
Media buying
PPC
Google Ads
Copywriting
Content management
Social media traffic
BIOGRAPHY

Based in Barcelona since 2013, I was born in Saint Petersburg, Russia.


I've always been passionate about languages, art, and travelling.

Everything started with my first experience of living abroad ten years ago when I moved to Malaga, Spain, for a language course.

Few months after, I received a scholarship to study at the University of Cádiz, at the Humanitarian Faculty.

After a semester there I came back to graduate from the Faculty of Philosophy of Saint Petersburg State University.


In 2011, I have moved to Amsterdam to obtain a master degree at the Reinwardt Academy.


2012, and graduated from Reinwardt Academy, I moved to Barcelona, where I have received my second master degree in Project Management at the University of Barcelona and started to work in digital marketing.


Currently, I am combining my primary job

in digital marketing with freelance writing on topics I like, mostly culture and travelling.


You can find examples of my freelance works in various media on Azores Islands, Morocco or Georgia and my CV below will tell you more about /bring more details from my professional path.


In my free time I enjoy learning about art, practising languages (my Catalan and French are currently in process), spending time with my rescue dog and hiking.


I'm always happy to hear about new projects and opportunities.

alexandra.gorshkova@gmail.com
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
This site was made on Tilda — a website builder that helps to create a website without any code
Create a website